Founder, COO
Andy Atherton
COO Solestial, SVP & GM Healthline, SVP & GM AppNexus, Cofounder/COO Brand.net, VP Pricing & Yield Mgmt. Yahoo ('02-'07; pre-silliness). Strategy consulting, MIT
COO Solestial, SVP & GM Healthline, SVP & GM AppNexus, Cofounder/COO Brand.net, VP Pricing & Yield Mgmt. Yahoo ('02-'07; pre-silliness). Strategy consulting, MIT
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Experience
Healthline Media
SVP Business Operations & GM, Programmatic
Healthline Media is the world’s largest publisher of health-related information, reaching more than 250M UUs/Mo. Acquired by Red Ventures 2019
I owned the P&L for... more the programmatic advertising business (~1/3 of overall revenue). In addition to this core role, I also managed an evolving portfolio of related operational and/or analytical roles, including business intelligence, pricing & yield management, user data & privacy, strategy, FP&A, ad operations and new business incubation.
I owned the P&L for... more the programmatic advertising business (~1/3 of overall revenue). In addition to this core role, I also managed an evolving portfolio of related operational and/or analytical roles, including business intelligence, pricing & yield management, user data & privacy, strategy, FP&A, ad operations and new business incubation.
Advisor
Samsung Next
EIR
Researched a variety of concepts in mobile crowdsourcing. My core project, Proximy, was a physical data marketplace connecting smart device users with others (commercial... more or consumer) willing to offer compensation in exchange for current data on users’ immediate surroundings.
Exit
AppNexus
SVP & GM
AppNexus is the world’s leading independent ad tech platform.
I played a variety of roles over almost 4 years with the company. Early on, I managed the Microsoft relationship... more and our integration with Facebook Exchange (FBX). Later, I drove the development of the AppNexus Spend Protection (ASP) product, a key inventory quality initiative. For the last 2 years with the company, I was GM of the Automated Guaranteed (AG) initiative, responsible for end:end strategy, product development and GTM.
I played a variety of roles over almost 4 years with the company. Early on, I managed the Microsoft relationship... more and our integration with Facebook Exchange (FBX). Later, I drove the development of the AppNexus Spend Protection (ASP) product, a key inventory quality initiative. For the last 2 years with the company, I was GM of the Automated Guaranteed (AG) initiative, responsible for end:end strategy, product development and GTM.
Exit
Brand.net
Founder, COO
Brand.net was an ad network focused on upper-funnel ("branding") campaigns for Ad Age 100 advertisers. We developed differentiated technology in forecasting and delivery management... more for guaranteed campaigns using non-guaranteed inventory sources. I was a Cofounder, COO and Board member taking company from idea to $30M revenue run rate. Responsible for Strategy, Product, Engineering, Account Management and Media Buying.
Brand.net was acquired by Valassis, to comprise the core of Valassis Digital.
Brand.net was acquired by Valassis, to comprise the core of Valassis Digital.
VP, Pricing & Yield Management
Responsible for development, implementation and management of Pricing & Yield Management (PYM) strategy for $2B global display ad business. Built and managed a team of... more 30 accountable for all aspects of strategy and execution, from specification of system and process requirements, to organizational change management, to operational management of rates and inventory allocation. Average graphical CPMs grew at a compound quarterly rate of 10% from Q103 to Q107, contributing $100M+ to EBITDA.
Optivo
Founder, President
Optivo developed a software solution to enable online retailers to optimize prices, driving dramatic increases in margins without sacrificing revenue. Optivo technology automated... more revenue management for e-commerce using a patented approach to “live-testing” – scalably managing the testing of a range of prices for each product, measuring impact of different prices on conversion rate and optimizing accordingly. In customer trials the Optivo Solution drove gross margin increases of 20-40%.
Founder
Employee
Advisor
Education
About
Achievements
- I built the team that developed from scratch a fundamentally new pricing technology that delivered gross margin gains of 20-40%, even for companies as sophisticated as Amazon
- I built and led the Pricing & Yield Management (PYM) team at Yahoo '02-'07 that reversed 2 years of steady CPM declines, grew average graphical CPMs grew at a compound quarterly rate of 10% from Q103 to Q107, and contributed an incremental $100M+ to EBITDA
- I rode my bicycle from Seattle to Boston when I was in high school
Describe the most impressive thing you've done.
Skills
Locations