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    Andrew Tweed

    Andrew Tweed

    Digital Marketing San Francisco UC Berkeley Haas Scho...
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    Experience
    1-800-FLOWERS.COM
    1-800-FLOWERS.COM
    General Manager, Fruit Gifting 2024 - Present (almost 2 years)
    [NSDQ: FLWS | 18 brands | 4,000 employees | $2bn in revenue]

    Leading the Fruit Gifting category at 1-800-Flowers. We are building a premium portfolio of brands to become... more the leading cross-generational gourmet gifting destination. Our mission is to help customers express, connect, and celebrate.
    General Manager, Shari's Berries 2020 - 2024 (over 4 years)
    Led Shari’s Berries’ transformation from a bankrupt business into a profitable premium brand, achieving the fastest acquisition payback in company history. Assembled a team... more that reimagined the brand by elevating the customer experience, driving premium product innovation, launching an omnichannel video marketing strategy, democratizing customer analytics, and streamlining operations.
    EarnIn
    EarnIn
    Vice President, Marketing 2018 - 2019 (over 1 year)
    Marketing leader responsible for driving profitable growth. Leveraged a recent rebrand to identify core customers and place them at the center of our marketing strategy. Profitably... more scaled paid marketing from $5M to $100M using customer-created videos, elevating Earnin to the #3 finance app in the United States. Led growth discussions with investors, culminating in an oversubscribed $125M fundraise.
    IAC
    IAC
    VP of Programatic Advertising 2015 - 2016 (over 1 year)
    [NSDQ: IAC |150 brands | 9,500 employees | $4bn in revenue]

    Developed a programmatic advertising platform that generated all revenue for Dictionary.com and expanded... more to 20+ owned digital properties, including Investopedia and Vimeo. The resulting revenue growth supported the establishment of IAC Publishing, representing 100M users and $700M in revenue.
    Thomvest Ventures
    Thomvest Ventures
    Principal, Associate, Analyst 2010 - 2015 (almost 5 years)
    Led marketing technology investing at Thomvest, a venture capital fund investing on behalf of Peter Thomson (Thomson Reuters). Overhauled the strategy by shifting from a generalist... more approach to focusing on enterprise startups within select verticals. Established category leadership and expanded assets under management from $50M to $500M.
    Vungle
    Exit
    Vungle
    Board Observer 2013 - 2015 (over 1 year)
    Leading mobile video ads platform trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely,... more among others. The company serves more than 4 billion video views per month over a billion unique devices and is consistently ranked No.1 for cross-platform marketing user retention by industry mobile performance indexes. Acquired by Blackstone
    dataxu
    Exit
    dataxu
    Board Member 2014 - 2015 (9 months)
    Marketing analytics for brands and agencies including 3M, Ford, Hewlett Packard, Mastercard, Intuit, Universal, and Subway. Recognized by Forrester as the strongest offering... more in the market for DSPs (demand-side platform). Acquired by Roku (NASDAQ: ROKU)
    Kabbage
    Kabbage
    Investor 2012 - 2015 (over 2 years)
    Kabbage uses big data and AI to provide small business loans. The company has provided more than 200,000 small businesses access to over $8 billion of working capital. Acquired... more by American Express
    SoFi
    SoFi
    Investor 2012 - 2015 (over 2 years)
    SoFi is building the next-generation financial services model, centered on money, career, and relationships. Products for borrowing, saving, spending, investing, and protecting,... more give their more than half a million members fast access to tools to get their money right. Initial public offering (NSDQ: SOFI)
    Lending Club
    Exit
    Lending Club
    Investor 2011 - 2015 (over 3 years)
    Lending Club is the world’s largest online credit marketplace for peer-to-peer loans. Initial public offering (NYSE: LC)
    Singular
    Singular
    Board Observer at Apsalar 2011 - 2015 (over 3 years)
    Goldman Sachs
    Goldman Sachs
    Equity Research Analyst (internship) 2009 (2 months)
    Founder
     
    Employee
    Goldman Sachs, Singular, Lending Club, SoFi, Kabbage, dataxu, Vungle, Thomvest Ventures, IAC, EarnIn, 1-800-FLOWERS.COM
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Skills
    Growth Hacking Growth Strategy and Execution Digital Marketing Paid Search Advertising Facebook Advertising Email Marketing Marketing Management Finance Advertising Customer Relationship Management Email Forecasting Management Research Video
    Locations
    Redwood City Belmont Pleasanton Berkeley Oakland San Francisco
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