Founder
Alyssa Barrie
Building Digital Native Brands From the Ground Up
Building Digital Native Brands From the Ground Up
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Experience
Founder & Chief Executive Officer
• Drive overall strategy and growth plan
• Developed and implemented brand messaging & go to market strategy as well as marketing, advertising, promotion and communications... more ecosystem that led to 10X YOY growth in year two.
• Led thought leadership team to create a trusted beauty community
• Source & curate new product lines
• Oversee website design, development, UIUX & associated e-commerce technologies
• Oversee new business development partnerships to drive sales and increase brand visibility
• Developed and implemented brand messaging & go to market strategy as well as marketing, advertising, promotion and communications... more ecosystem that led to 10X YOY growth in year two.
• Led thought leadership team to create a trusted beauty community
• Source & curate new product lines
• Oversee website design, development, UIUX & associated e-commerce technologies
• Oversee new business development partnerships to drive sales and increase brand visibility
Nanit
Strategic Business Consultant
• Enhanced marketing strategy and brand messaging
• Revamped website UIUX
• Evaluated product UI
• Built business development and strategic partnerships division
• Revamped website UIUX
• Evaluated product UI
• Built business development and strategic partnerships division
Advertising Director
• Managed a team of twenty marketing strategists & media sales representatives across eleven different business sectors
• Interfaced with clients to develop cross-platform,... more custom marketing experiences that enhanced delivery of key messaging to target market segments
• Negotiated strategic partnerships
• Sourced and generated new business to expand billings
• Developed and executed sales and multi-platform media training throughout the sales and advertising organization
• Interfaced with clients to develop cross-platform,... more custom marketing experiences that enhanced delivery of key messaging to target market segments
• Negotiated strategic partnerships
• Sourced and generated new business to expand billings
• Developed and executed sales and multi-platform media training throughout the sales and advertising organization
Account Manager
• Developed and managed cross-platform marketing experiences
• Sourced and generated business in new markets to expand billings
• Strategized to innovate and improve... more upon advertising products to increase revenue
• Negotiated strategic partnerships to enhance New York Times product offerings
• Sourced and generated business in new markets to expand billings
• Strategized to innovate and improve... more upon advertising products to increase revenue
• Negotiated strategic partnerships to enhance New York Times product offerings
Omnicom Media Group
Business Development Director
• Led team of five, directing marketing and advertising activities for clients including:
➢ Go to market strategy
➢ Corporate and brand creative and messaging
➢ Media... more planning and placement
➢ Website design and development
• Sourced and generated business to expand billings
• Authored briefs for RFPs
• Created and managed educational and networking events for Omnicom clients
• Conducted training for employees and clients on proprietary web-based technologies
➢ Go to market strategy
➢ Corporate and brand creative and messaging
➢ Media... more planning and placement
➢ Website design and development
• Sourced and generated business to expand billings
• Authored briefs for RFPs
• Created and managed educational and networking events for Omnicom clients
• Conducted training for employees and clients on proprietary web-based technologies
Account Executive
• Developed integrated marketing solutions for existing clients including Citi Cards, TD Waterhouse, priceline.com, Walker Digital and Chase Manhattan Bank
• Managed day-to-day... more client relationships as well as interacted with a variety of media and technology vendors
• Oversaw and trained new Account Coordinators
• Managed day-to-day... more client relationships as well as interacted with a variety of media and technology vendors
• Oversaw and trained new Account Coordinators
Account Coordinator
• Assisted Account Manager with daily operations including liaising with clients, ad placement and research
• Provided administrative support to account team
• Provided administrative support to account team
Founder
Employee
Education
About
Achievements
In a fast-changing consumer goods landscape where the lines between media, marketing, publishing, communications and E-commerce are increasingly blurred, I possess 18 years experience in cross-platform marketing and advertising, website and e-commerce development, sales, communications and publishing. I am the Founder and Chief Executive Officer at Travel Beauty, (www.travelbeauty.com) an expert curated luxury beauty e-commerce and publishing destination. Similar to the change that the media industry has undergone in the past 20 years, retail is undergoing a huge transformation. Technology is informing shopping, marketing and communication habits and trends. I draw upon my knowledge of the changing digital, device and emerging media landscape, industries I have learned and relationships I have built in order to provide value. My creativity and advanced graduate studies in business, digital media and marketing will further provide the foundation for future innovation and success.
Describe the most impressive thing you've done.
Skills
Locations