Token
Senior Marketing Manager
Benjamin Watkins
Marketing @token-ai, formerly @kinnek @yelp, @university-of-pennsylvania grad. Innovator, product marketer, salesperson, fitness instructor, board gamer
Marketing @token-ai, formerly @kinnek @yelp, @university-of-pennsylvania grad. Innovator, product marketer, salesperson, fitness instructor, board gamer
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Education
About
Achievements
Token
• Raised order volume of repeat customers from 8% to 42% of business
• Doubled conversion rate by redesigning new user experience flows and retargeting emails
• Increased user signup completion rate by 60% within five weeks through homepage and ad copy A/B tests
• Developed partnerships with NYC's three largest real estate agencies (Halstead, Keller Williams, Corcoran)
• Hit target cost per acquisition within three months of website launch
Kinnek
• Lowered short-term account churn by 27% through new user onboarding interface
• Trained sales team to increase adoption of transaction engine by 31%
• Grew brewery user CLTV by 17% with promotions initiative; developed go to market strategy and launch
• Raised supplier acquisition 24% MOM with innovative inbound marketing campaign
• Increased sales lead capacity by 55% with implementation of CRM business development pipeline
• Tripled signups with trade show sponsorship; managed booth activation and designed marketing collateral
Skills
Locations