Founder
Aleksandr Lashkov (He/Him)
Expert in go-to-market strategy, product launches, market positioning, SaaS and AI marketing. Skills are vetted by a US govt–– O1 visa > EB1 green card holder.
Expert in go-to-market strategy, product launches, market positioning, SaaS and AI marketing. Skills are vetted by a US govt–– O1 visa > EB1 green card holder.
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Experience
Lead Product Marketing Manager | Co-Founder
- Assembled Linguix's product marketing program and designed a go-to-market strategy focusing on the key differentiators this AI writing assistant offered, thus escalated... more user numbers from zero to 300,000 in 24 months.
- Identified 5 main user acquisition channels that allow the company to receive organic traffic and ROI-positive conversions. The list includes: SEO, content marketing, email marketing, affiliate program, review campaigns. Establishing each channel took no longer than three months on iterations.
- Led product launches and marketing campaigns, resulting in top honors on Product Hunt and features in major publications like the Washington Post, Fortune, and Bloomberg. Such a coverage increased brand visibility by 400%
- Identified 5 main user acquisition channels that allow the company to receive organic traffic and ROI-positive conversions. The list includes: SEO, content marketing, email marketing, affiliate program, review campaigns. Establishing each channel took no longer than three months on iterations.
- Led product launches and marketing campaigns, resulting in top honors on Product Hunt and features in major publications like the Washington Post, Fortune, and Bloomberg. Such a coverage increased brand visibility by 400%
Smile Bright Media
Head of Product Marketing
- Managed a team of 4 product marketers to improve product launches for the agency's clients, which led to a 30% increase in contract renewals retention for b2b customers... more in six months (from 40% to 70%).
- Developed a framework for assessing new products prior to launch, which allowed to shrink the time spent on go-to-market strategy preparation from two weeks to 5 business days.
- Integrated powerful marketing automation and analytics tools such as SEMrush, Amplitude, and Inspectlet into the product marketing team's workflow. This implementation allowed to gather invaluable product insights and utilize data-driven strategies to establish a strong market positioning resulting in elevated marketing campaigns performance and reduced costs due to a lesser number of iterations needed to reach positive ROI.
- Developed a framework for assessing new products prior to launch, which allowed to shrink the time spent on go-to-market strategy preparation from two weeks to 5 business days.
- Integrated powerful marketing automation and analytics tools such as SEMrush, Amplitude, and Inspectlet into the product marketing team's workflow. This implementation allowed to gather invaluable product insights and utilize data-driven strategies to establish a strong market positioning resulting in elevated marketing campaigns performance and reduced costs due to a lesser number of iterations needed to reach positive ROI.
Positive.com
Product Marketing Manager
- Orchestrated a global product marketing campaign for "The Standoff" online conference, reaching a 5 million-strong audience across 7 countries in 2 months, surpassing a... more target goal of 4m people.
- Developed product positioning and messaging strategy to promote company's SaaS online security tools on 4 social platforms, including X, Facebook, Blogger.com, and LinkedIn, improving content engagement rates by 20% in one month.
- Developed product positioning and messaging strategy to promote company's SaaS online security tools on 4 social platforms, including X, Facebook, Blogger.com, and LinkedIn, improving content engagement rates by 20% in one month.
Founder
Employee
Education
About
Achievements
My biggest achievements include:
- Co-founding a startup and building a product marketing team that got the company from 0 to 200k users in two years from bootstrapping to $1.35M in venture funding.
- Creating the whole B2B customer acquisition process for a Tech marketing agency.
- A switch from content marketing expert to a maker and getting a hands-on experience on growing things from 0 to 1.
Skills
Locations