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    Alain Garner

    Alain Garner

    Strategy Consultant • Solution Architect • International Business • MSc Business Management & Marketing

    Strategy United Kingdom University of Kent
    alaingarner.com
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    Experience
    WiderPool
    WiderPool
    Manager 2017 - Present (over 9 years)
    The Cogobuy Group
    The Cogobuy Group
    Management Consultant • International Markets 2014 - 2016 (about 2 years)
    Spearheading IngDan’s International rollout, a subsidiary of the US$2 billion Cogobuy Group, IngDan is a leading consultancy firm for hardware manufacturing and distribution... more in China, my role is to develop and implement new strategies to expand and adapt the brand into Western Markets.
    Sterling Rock
    Sterling Rock
    Founder, Strategy Consultant 2013 - 2014 (over 1 year)
    My role involved working on identifying client’s customer key buying motivations, investigating clients competitive landscape & value propositions, developing strategies... more to achieve client marketing & sales aims, providing digital media to support identified tactics. Significant additional involvement in account acquisition and lead generation through networking plus general SME business management responsibilities.
    CELIA Lager
    CELIA Lager
    Business Development Director 2012 - 2013 (over 1 year)
    Successfully developed new sales channels from lead generation through to fruition, presenting to corporate prospects. I conducted extensive market research in the macro... more and micro environments & created all new enterprise sales material, redesigned a new sharper & on message website as well as creating the B2B & B2C graphics. I achieved significant press and PR coverage for the brand on and off line as well as working with clients to achieve greater brand exposure & cross promotion.
    Protronica
    Protronica
    Project Manager 2011 - 2012 (about 1 year)
    Overall responsibility for returns refurbishment and resale program for navigators sold through the Wal Mart & Sam’s Club channel. Provided analysis of return rates and... more trends. Managed the refurbishment of units, set testing criteria and performed quality control sample checks. Full budget responsibility for the sourcing and purchasing of all components required. Developed promotional material and sales network for refurbished units including online resellers such as Woot.
    The 313 Show
    The 313 Show
    Production Manager 2010 - 2011 (9 months)
    A startup comedy website & podcast, responsible for the initial HTML5 web site development, structure and visual appearance. Organized publication of the podcasts on iTunes... more and other web distribution channels. Oversaw the podcast production process, drew up production schedules and had responsibility for ensuring production was cost effective. Made sure that podcasts were produced on time and were of good quality. Edited sound recordings and coordinated publication approval with other managers.
    Founder
    Sterling Rock, Symphony
    Employee
    WiderPool, Protronica, CELIA Lager, The 313 Show, The Cogobuy Group
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
    Sterling Rock
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Internship Program Director
    Designed & Coordinated China Internship Program
    Director · Following an approach through my personal network I was provided with the opportunity to arrange a China Intern Program for a number of… · More students from a American University. Given the internship counted towards degree course credits the work program needed to be a challenging real world research and analysis assignment. It was also important to introduce the students to the culture of China through a program of language classes, calligraphy, music and sightseeing. The internships proved very successful and I believe provided an appreciation and deeper understanding of the country.
     
    Education
     
    About
    Achievements

    Coming from a Business Management & Digital Technology background my real interests have always been commercially orientated with a real sense of corporate awareness, demonstrated by my Business Development roles and co-founding of my firm, Sterling Rock. I always enjoy a challenge, particularly delivering on objectives through the use of operations & project management skills combined with tapping my talent for visual communications, marketing and key message development.

    Describe the most impressive thing you've done.
    Skills
    All skills in the marketing industry Project Management Business Development Management Consulting International Business Corporate Finance Sales and Marketing
    Locations
    Shenzhen New York Hong Kong London
     
    Q&A
    What's your favorite non-business book?

    George Orwell's 1984

    What's the most useful business-related book you've ever read?

    Eric Ries's The Lean Startup

    What's the best way for people to get in touch with you?

    www.alaingarner.com/contact/

    What words of wisdom do you live by?

    因为改变不了过去,我只能去创造未来

    What was the most impactful class you took in school?

    Disruptive Technology & Society

    What's your super power?

    A Holistic Multi-Dimensional Mindset

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