Aditi Gupta

Experience

Consultant

Independent Marketing & Growth Consultant 2023 - Present (over 3 years)

Advise startups, SaaS companies, technology businesses and consulting firms on B2B growth, GTM strategy, demand generation, positioning and AI-enabled business development.

Sales... more

Crowdera Ventures

Chief of Staff 2023 (2 months)

• Partnered directly with leadership on strategic planning, organizational priorities, product roadmap and cross-functional execution.
• Worked across business, product... more

Associate Director - Sales & Marketing 2019 - 2022 (over 3 years)

Led sales, marketing, customer success and strategic partnerships for a SaaS platform serving nonprofit organizations.
• Owned the customer lifecycle from lead generation... more

Inclusive Innovation

Consultant 2016 - 2019 (over 2 years)

Led planning and execution support for the Smart India Hackathon, one of India's largest innovation initiatives done in collaboration with the Prime Minister’s Office, Ministry... more

Motwani Jadeja Family Foundation

Consultant / Research Association / EA 2013 - 2016 (over 2 years)

Worked directly with the Founder to establish country wide initiatives for the Foundation's India office while supporting strategic philanthropy and innovation initiatives.
Led... more

IIMA Ventures

Manager 2008 - 2012 (about 4 years)

Managed entrepreneurship and innovation initiatives supporting 10,000+ entrepreneurs across India.
• Led program design and startup ecosystem development.
• Built relationships... more

Employee

Motwani Jadeja Family Foundation, IIMA Ventures, Inclusive Innovation, Crowdera Ventures, Consultant

Projects

iAccelerator

A 3 month bootcamp for IT and Mobile Entrepreneurs

Over all strategy, selecting teams, appointing mentors, logistics, budgeting, marketing · An extensive boot camp for first time entrepreneurs in the IT… · More

MentorEdge

Sector-agnostic, country-wide network of Mentors

marketing, business development, operations, HR, partnerships, Media and PR, Strategy · MentorEdge is Pan India initiative which bridges a very… · More

Maker Fest Ahmedabad

Maker Fest is the Indian version of Maker Faire of USA.

Lead · Maker fest is not just another technology event, but a global social movement where people like you and me who invent things informally get a… · More

Maker Fest Pakistan

Maker Fest Pakistan is an extension of Maker Fest India.

Design consultant · I am supporting the team in Lahore by helping curate makers.

Education

About

Achievements

• Owned the customer lifecycle for a SaaS business spanning Product development, lead generation, enterprise sales, onboarding and account growth.
• Repositioned a SaaS offering from lower-value licensing toward higher-value enterprise solutions, improving revenue quality and reducing customer churn.
• Built GTM strategies and B2B demand-generation programs for SaaS companies, technology businesses and consulting firms across India and international markets.
• Developed outbound prospecting and lead-generation systems using LinkedIn, LinkedIn Sales Navigator and AI-assisted workflows.
• Generated 100,000+ organic LinkedIn impressions and qualified B2B opportunities for a Salesforce consulting practice.
• Worked directly with founders, CXOs and senior business stakeholders on positioning, GTM, digital transformation and growth initiatives.
• Built and managed strategic partnerships, including white-labelled SaaS partnership opportunities to expand market reach.

Describe the most impressive thing you've done.

Skills

Generative AI Lead Generation Cross-Functional Leadership & Collaboration Digital Marketing Sales Strategy and Management Enterprise & B2B Sales GTM Strategy SaaS Sales

Aditi Gupta

ENTERPRISE SALES & GTM SAAS • AI • DIGITAL TRANSFORMATION

ENTERPRISE SALES & GTM
SAAS • AI • DIGITAL TRANSFORMATION