Aaron Krane

You can buy anything online these days, right? It seems that way, but when Aaron Krane tried to purchase his last car via a dealership’s website, he quickly… · More learned that although he knew exactly what he wanted to buy, he still needed to physically go into the store to complete the purchase. Krane couldn’t find a way to buy a car online anywhere, as such functionality was yet to exist in the automotive industry. As a serial entrepreneur who was part of the core team at Slide (which was acquired by Google), the founder of Hitpost (acquired by Yahoo!), and EIR at Khosla Ventures, Mr. Krane knew a disruptable industry when he saw one....

It was three hours after the New Year’s bell had rung, and an online shopper was in the final steps of completing a vehicle purchase from the website of a… · More top-grossing Toyota store in the San Francisco Bay Area. Earlier that day, the dealership had launched one of the earliest versions of Drive Motors, an online checkout solution that would allow its digital storefront to stay open past closing hours. Less than 24 hours later, the system delivered its first sale....