VP of Operations
Overseeing global PMO, business, people and finance operations/$XXM OpEx from 200 to 1,000+ employees and cross-functional GTM/PLG business cadences for scaling past $100M... more ARR. Reported previously to the COO and General Counsel, and now reporting to the SVP, Finance:
➝ Built out company-wide Operating cadence and OKR framework in and around ClickUp synthesizing financial Operating model; Executed Business audits for core Operating metric/KPI/OKR attainment (team of 3 (cross-functional 5-7) on the BizOps side supporting global PMO/Business Insights)
➝ Developed and managed Executive Leadership Operating cadence, Board of Directors meeting/operating cadence and documentation, and Fundraising and Venture Debt due diligence (team of 2 (cross-functional 3-5) on the BizOps side supporting Business Cadences/ExecOps)
➝ Global Facilities negotiation, management and infrastructure in San Diego and Salt Lake City Headquarters as well as in San Francisco Bay Area, Dublin, and Australia/New Zealand, Offsite and On-site frameworks for every department, and Swag management, negotiation and budgeting/supply chain (team of 4 on the People Ops side supporting, specific to Facilities, Change Management and Employee Experience)
➝ Global Payroll process establishment and regional Entity setup support, as well as SOC2/ISO HR/People regulatory compliance completion, and Hiring, Onboarding and Termination process development, adoption and maturity implementations (team of 5 on the People Ops side, specific to HR Ops and Compliance)
➝ Procurement, Accounts Payable (A/P), Legal Intake/Operations and Internal Knowledge Management/intranet cadence process development, implementation, and adoption and internal “productivity” IT systems, as well as Core business technology contract and negotiation (team of 2 (cross-functional 5-7) supporting on IT Ops and Program/Knowledge Management)
➝ Built out company-wide Operating cadence and OKR framework in and around ClickUp synthesizing financial Operating model; Executed Business audits for core Operating metric/KPI/OKR attainment (team of 3 (cross-functional 5-7) on the BizOps side supporting global PMO/Business Insights)
➝ Developed and managed Executive Leadership Operating cadence, Board of Directors meeting/operating cadence and documentation, and Fundraising and Venture Debt due diligence (team of 2 (cross-functional 3-5) on the BizOps side supporting Business Cadences/ExecOps)
➝ Global Facilities negotiation, management and infrastructure in San Diego and Salt Lake City Headquarters as well as in San Francisco Bay Area, Dublin, and Australia/New Zealand, Offsite and On-site frameworks for every department, and Swag management, negotiation and budgeting/supply chain (team of 4 on the People Ops side supporting, specific to Facilities, Change Management and Employee Experience)
➝ Global Payroll process establishment and regional Entity setup support, as well as SOC2/ISO HR/People regulatory compliance completion, and Hiring, Onboarding and Termination process development, adoption and maturity implementations (team of 5 on the People Ops side, specific to HR Ops and Compliance)
➝ Procurement, Accounts Payable (A/P), Legal Intake/Operations and Internal Knowledge Management/intranet cadence process development, implementation, and adoption and internal “productivity” IT systems, as well as Core business technology contract and negotiation (team of 2 (cross-functional 5-7) supporting on IT Ops and Program/Knowledge Management)
Director of Marketing
Scaled from $4M ARR - $70M ARR in under 2 years, and helped go from bootstrapped to a $400M Series C and $4B valuation. Maintained 3:1 LTV:CAC and 9-month average ARR CAC... more payback while ramping marketing spend from $0 to $5M+ per month ($XXM annual Marketing budget). As first Head of Marketing and one of the first 25 employees, built and hired 20+ person team across Performance/Growth, Product Marketing, PR/AR, Content/SEO, and Marketing Ops/Analytics. Reported directly to the CEO:
➝ Built the Growth/Performance Marketing program from the ground-up to $5M+ per month across Google, Facebook, YouTube, OTT, Affiliates, Bing among other channels contributing 35% to New and Expansion ARR ($24M ARR), and fueling total Product Growth from 700K users to 4M+ users
➝ Increased total monthly website traffic by 436% from 854K MUV to 4.6M MUV, and organic traffic growth by 289% from 673K MUV to 2.6M MUV contributing to 65% of New and Expansion ARR ($43M ARR) driving a blended $400 CAC, $45 ARPA (MRR)
➝ Created foundation for Product-Led Sales (PLS) driving $24M New and Expansion ARR from $XXM total budget creating 111K leads (MQLs/PQLs) with 14K "Enterprise Lead Forms" (ELF/SQLs/SALs) at 35/65 split (Sales Assist/Self Serve)
➝ Developed and executed $XXM OOH strategy for Billboards, Airports and Trains major tech cities (SF, NY, ATL, DC, LA, DAL, CHI, SEA, SD) for mid-market and enterprise awareness, as well as key hiring
➝ Owned the Public Relations (PR) program for Fundraising ($550M across Series A, Series B, Series C) and CEO/Industry thought leadership (TechCrunch, Forbes, Bloomberg, Fast Company and more); created Analyst Relations (AR) program (Gartner, IDC, Forrester, 451) ; G2 (4.7 star, 5K+ reviews) Capterra (4.7 star, 3K+ reviews) core customer review programs built out and scaled
➝ Developed Marketing Analytics/MarTech infrastructure for Multi-touch Attribution (MTA) alongside Predictive (ML) and Prescriptive Analytics (First-Touch and Data-Driven Attribution
➝ Built the Growth/Performance Marketing program from the ground-up to $5M+ per month across Google, Facebook, YouTube, OTT, Affiliates, Bing among other channels contributing 35% to New and Expansion ARR ($24M ARR), and fueling total Product Growth from 700K users to 4M+ users
➝ Increased total monthly website traffic by 436% from 854K MUV to 4.6M MUV, and organic traffic growth by 289% from 673K MUV to 2.6M MUV contributing to 65% of New and Expansion ARR ($43M ARR) driving a blended $400 CAC, $45 ARPA (MRR)
➝ Created foundation for Product-Led Sales (PLS) driving $24M New and Expansion ARR from $XXM total budget creating 111K leads (MQLs/PQLs) with 14K "Enterprise Lead Forms" (ELF/SQLs/SALs) at 35/65 split (Sales Assist/Self Serve)
➝ Developed and executed $XXM OOH strategy for Billboards, Airports and Trains major tech cities (SF, NY, ATL, DC, LA, DAL, CHI, SEA, SD) for mid-market and enterprise awareness, as well as key hiring
➝ Owned the Public Relations (PR) program for Fundraising ($550M across Series A, Series B, Series C) and CEO/Industry thought leadership (TechCrunch, Forbes, Bloomberg, Fast Company and more); created Analyst Relations (AR) program (Gartner, IDC, Forrester, 451) ; G2 (4.7 star, 5K+ reviews) Capterra (4.7 star, 3K+ reviews) core customer review programs built out and scaled
➝ Developed Marketing Analytics/MarTech infrastructure for Multi-touch Attribution (MTA) alongside Predictive (ML) and Prescriptive Analytics (First-Touch and Data-Driven Attribution
