Email Lifecycle Marketing Contractor

About Trainwell

Trainwell is a personalized strength training platform that pairs members with real, certified personal trainers who create individualized workouts, provide ongoing support, and help people build lasting fitness habits.

We’re looking for a Part-Time Email Lifecycle Marketing Contractor to audit, improve, and ultimately own our email lifecycle program. We already have Klaviyo, automated flows, and significant lifecycle infrastructure in place, but need someone to assess what’s working, fix current deliverability issues, and build a clear strategy for driving trial conversion and retention through email.

What You’ll Do

• Audit our current Klaviyo setup, including deliverability, sender reputation, existing flows, list health, segmentation, and trial/subscription data integrations
• Identify what’s working, what’s broken, and the biggest opportunities to drive attributable growth from email
• Diagnose and fix deliverability issues, including spam placement, authentication, list hygiene, and engagement-based sending
• Develop a prioritized email lifecycle strategy and roadmap
• Build a segmentation approach using our existing quiz, onboarding, and customer data
• Build and optimize priority lifecycle flows, including:
• Onboarding and activation
• Abandoned checkout
• Trial-to-paid conversion
• Retention
• Win-back and reactivation for canceled, inactive, and free users
• Monitor performance and continuously improve lifecycle campaigns and flows

What We’re Looking For

• Strong hands-on experience with Klaviyo and lifecycle/email marketing
• Experience diagnosing and improving email deliverability and sender reputation
• Strong understanding of segmentation, automation, and customer lifecycle strategy
• Experience working with subscription or consumer businesses
• Comfortable connecting email strategy to conversion, retention, and revenue
• Analytical, organized, and able to work independently
• Experience with fitness, wellness, or subscription apps is a plus

Role Details
Type: Part-time contractor
Hours: 10-15 hours per week
Location: Remote
Initial focus will be auditing the existing program and developing a go forward strategy, followed by ongoing lifecycle strategy and execution