Paid Media Executive

SafetyCulture is an Australian-based, international tech scale-up. We create SaaS solutions that empower front line workers to drive operational excellence and take ownership of their safety and wellbeing.

The SC app was launched in 2012 to solve a global problem. Reduce workplace injuries and help frontline workers get home safely to their families. Fast forward 7 years, and we have hundreds of thousands of workers in over 150 countries using our platform, conducting millions of inspections every month. We’re excited to have a largely untapped global market and ambitious goals to reach 100 million workers. We’re looking for talented and mission-driven people to drive that growth.

Responsibilities

• Develop and execute paid media strategies across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.
• Monitor campaign performance metrics and analyze data to identify trends, insights, and opportunities for improvement.
• Manage budgets effectively to ensure maximum ROI and drive cost-efficient results.
• Conduct in-depth keyword research and analysis to optimize search engine campaigns for lead acquisition and conversion.
• Perform A/B testing on ad copy, creative, and targeting to maximize campaign effectiveness.
• Create and optimize landing pages to drive conversions from the ideal customer profile.
• Stay updated on industry trends, best practices, and new technologies in paid media and digital marketing.
• Provide regular reporting and insights to stakeholders on campaign performance, optimizations, and recommendations for improvement.

Required Skills And Qualifications

• Experience in managing campaigns in Google, Linkedin etc.
• Experience with editing creative assets
• Detail-oriented with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights.
• Excellent communication skills with the ability to work cross-functionally
• At least 1 year of experience in digital marketing, managing digital campaigns and performance metrics for social media and online search engines.

Nice-to-have skills and qualifications

• Experience working with CMS ie WordPress
• Experience working with editing tools like Canva, Figma
• Certifications in Google Ads and other relevant platforms are highly desirable.