Manager, Paid Media Manager

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions.

Pure is blazing trails and setting records:

• For ten straight years, Gartner has named Pure a leader in the Magic Quadrant
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure’s leadership across these dimensions
• And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

We are seeking a high-energy, entrepreneurial and data-driven Manager, Paid Media Manager, who will be a key player in driving our paid media strategy and execution in the Americas. This role is crucial to driving awareness top-of-funnel for Pure Storage as well as scaling our digital demand generation efforts to attract website traffic to our web properties, deliver on marketing pipeline, and drive deeper engagement throughout the funnel.

In collaboration with the Sr Director, Performance & Revenue Marketing, you will create and execute innovative, performance-driven paid campaigns that accelerate our acquisition, activation and retention efforts. With a focus on the Americas, you will partner with key stakeholders, including: web, field marketing, integrated programs, brand, events and external agencies. You will be hyper-focused on ensuring we deliver an impactful message to prospects and customers at the right time, in the right channel throughout the buyer’s journey and customer lifecycle. As well, you will continually optimize our paid programs with a strong drive to test, learn and iterate while pushing the boundaries of what’s possible and delivering the best possible customer experience.

The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

Key Responsibilities

• Develop key strategies, testing proposals and media plans for search and programmatic for all paid campaigns from Always-On, global and regional campaigns, executing on a long-term global strategic digital marketing plan to increase awareness, engagement and conversion while maximizing on marketing investment.
• Plan, execute, manage and fine-tune all paid media campaigns while remaining focused on ensuring program performance and an optimized customer experience by monitoring weekly measurement reporting and tracking against assigned goals (ROAS, ROI and KPIs).
• Manage and maintain quarterly budgets and allocations by paid tactic, ensuring strong performance and return on investment.
• Build strong relationships with key internal stakeholders (Web, Integrated Marketing, Brand, Field Marketing, Events) to educate, inform, and report on program performance and provide recommendations for program optimizations.
• Manage relationships with key vendors and external partners (media agencies, platforms, etc.) to manage delivery of key assets, campaign assets, media buys, etc. as well as stay current on new trends / innovations, understand competitor strategies, and plan for industry changes / legislation, etc.
• Maintain and refresh keyword datasets by leveraging data insights based on keyword performance (bids, budget caps, impression share, etc.), search volume, and KPIs.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

• Bachelor’s degree required
• 8+ years of direct experience managing best-in-class digital programs, digital media planning and execution for paid search, social, content syndication and programmatic media (inclusive of all ad types).
• B2B technology experience preferred and strong familiarity with the B2B marketing funnel and customer acquisition process as well as experience marketing to Strategic Accounts and Enterprise segments leveraging intent signals, targeting and ABM tactics.
• Expertise in Google AdWords, 6Sense, LinkedIn, and other ad platforms. Google AdWords certification preferred.
• Strong proficiency in Google Suite and/or Microsoft Office with advanced knowledge with Adobe Analytics or other analytics platforms.
• Exceptional communication skills, entrepreneurial spirit, highly collaborative and creative thinker.
• Excellent with deadlines, deliverables, and juggling multiple projects at once, across multiple markets.

The annual base salary range is: Santa Clara $130,000.00– $196,000.00. Chicago $118,000.00 - $177,000.00

*Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations. *

*This role may be eligible for incentive pay and/or equity. *

*And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out purebenefits.com for more information. *

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

BE YOU—CORPORATE CLONES NEED NOT APPLY.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].

APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.

If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.

DEEMED EXPORT LICENSE NOTICE.

Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.