Director of Demand Generation

Cordance is seeking a Director of Demand Generation will play a pivotal role in leading a team of marketers in a specific industry division to deliver a strong pipeline of quality leads for our Business Units (BUs). We are looking for a creative problem solver who executes can guide marketing resources on how to optimize multi-channel campaigns. Your ability to confidently identify, advocate for, and measure ROI-positive channels and tactics will be critical to our success.

This is a fully remote role, candidates must reside in the US

Responsibilities:

*Lead Management & Pipeline Accelerations: *

• Develop and oversee inbound demand generation campaigns with BU marketers, aligning strategies with BU goals, ensuring high-quality MQL identification, optimizing MQL-to-SQL transitions, and troubleshooting bottlenecks to enhance pipeline coverage and lead conversion
• Collaborate with RevOps and leadership to maintain data integrity, track conversions, analyze lead performance, and refine campaign strategies, fostering cross-functional alignment on lead quality, demand forecasting, and revenue goals

New Acquisitions:

Post-Acquisition Integration & Cross-Portfolio Collaboration

• Integrate new BUs with demand generation strategies focused on immediate and long-term growth, standardizing lead management, automation, and reporting to align with Cordance’s GTM framework
• Develop best-practice playbooks for demand generation and lead nurturing, and coordinate large-scale cross-BU campaigns to maximize division-wide impact

Performance Metrics, Team Leadership & Vendor Management

• Track KPIs to ensure demand generation aligns with sales and revenue goals, leveraging data to continuously improve campaigns and identify new opportunities
• Mentor BU marketing teams, addressing skill gaps as needed, and manage vendor relationships to deliver impactful, on-budget campaigns on time

Success Criteria:

• Increased MQL and SQL volumes, improved lead conversion rates, and pipeline acceleration
• Sustained marketing-attributed revenue growth aligned with BU objectives
• Smooth integration of new acquisitions into demand generation processes

Qualifications:

• 8 plus years of experience in demand generation, digital marketing, or related roles in the SaaS industry in an active M&A “roll up” environment or muti-product platform
• Proven track record of driving successful demand generation campaigns and achieving quality lead generation and revenue targets
• In-depth and demonstrated knowledge of demand generation tactics, including email marketing, content marketing, paid advertising, SEO/SEM, social media, webinars, events, and marketing automation
• Demonstrated proficiency in using marketing automation platforms (e.g., Hubspot Marketing Automation), and overall expertise in helping build the martech stack
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
• Excellent communication and collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels
• Results-oriented mindset with a focus on driving measurable business outcomes
• Strong experience in measuring the effectiveness of marketing activities

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