Director of Performance Marketing

THE ROLE

We’re looking for a data driven growth marketer to lead our paid marketing efforts and team. The ideal candidate has 10+ years of hands-on experience in growth marketing on a direct to consumer business across SEM and paid social platforms with a proven track record of scaling paid campaigns that maximize ROI efficiency and incremental revenue growth.

This role will own strategy and execution for driving doxo account creation, user payments, and doxoPLUS subscription sign-ups through paid advertising channels (Google, Bing, Meta). The role will design and lead performance marketing initiatives to drive channel growth via experimentation and partner with our data and marketing automation team to drive campaign task efficiencies and measure success of new bidding strategies, creatives, copy and landing pages. They will also collaborate cross functionally with our marketing engagement and in-house creative team to ideate, iterate, and improve copy and creative assets for paid social.

RESPONSIBILITIES:

• Develop initiatives to drive growth through experimentation, keyword research and expansion, ad optimization, and signal improvement. Own the process through ideation, execution, measurement, communication of results, and identification of follow on actions.
• Daily management of search campaigns and ad buys for SEM and Paid Social.
• Partner with the marketing automation and data teams to drive process and reporting efficiency.
• Execute a user acquisition strategy that facilitates growth and optimizes cost per acquisition at a given ROI target through paid advertising channels
• Set up, monitor, and optimize paid advertising campaigns through Google Advertising, Microsoft Advertising, and Meta.
• Own testing for new sources of traffic, ad products, landing pages, creative concepts, and targeting ideas using a metric based evaluation framework. Iterate findings into best practices on future campaigns
• Perform detailed analysis evaluating campaign, audience and ad performance
• Partner with product and engagement teams to optimize paid channel specific landing pages and user sign-up flows.

QUALIFICATIONS:

• 10+ years of experience as a leader in B2C focused performance marketing with a track record of growing spend and driving efficiencies through ad buys.
• Demonstrated success in managing multi-million dollar performance marketing budgets with end to end funnel measurement
• Analytical mindset: Ability to manipulate and analyze data to drive campaign ideas and experimentation and then analyze results to make and expand improvements.
• Deep understanding of digital advertising networks, metrics, and attribution
• Hands on experience with setting up and managing the following ad buying platforms: Google Advertising, Microsoft Advertising, Meta Ads
• Strong exploratory data skills via Excel or Google Sheets and visual storytelling with data to drive strategy and decision making
• Excellent communication skills and the ability to summarize results.
• Entrepreneurial mindset and ability to work in a fast-paced environment.
• Bachelor's degree or equivalent

WHO WE ARE

Each year U.S. households spend over $4.46 trillion - about one third of all consumer spending - on recurring bill payments. While staying on top of these bills is the single largest determinant for consumer financial health, organizing and paying them can be a time-consuming and frustrating chore. Since its inception, doxo has been on a mission to simplify and reduce the anxiety of staying on top of bills, empowering consumers to improve their financial health. Our company was founded on the simple idea that there should be an easy and more secure way for consumers to pay all of their bills through a single account, with any payment method, on any device.

As consumers shift more bill payments online and to mobile, doxo continues to experience rapid growth. To date, over ten million doxo users across 97% of U.S. zip codes have paid bills through the payment network, across more than 45 different service categories. With more than 120,000 payable billers, doxo’s proprietary, crowd sourced provider directory is the largest in the nation.

doxo is consistently recognized as both an innovative company and a great place to work by the likes of Inc. Magazine, Deloitte, Comparably, and BuiltIn. Come join us as we grow the team to further accelerate growth, forever changing the bill pay landscape to focus on the customer.

WHY WE ARE DIFFERENT

doxo is unique in that we have already found product/market fit and that our service is filling an important market need every day. But we are still small enough that every employee, no matter their position, can make a meaningful impact. Because transparency is a priority at all levels across the organization, we are all aware of how our work contributes to the success of our business as a whole. We are agile and work hard to solve difficult problems quickly. We work as a team to get things done and mentor individuals to get to the next level in their career.

OUR COMPANY PERKS AND BENEFITS:

• 100% employer-paid medical, dental, and vision coverage for full-time employees
• Generous equity grants
• 401k match to help you save for your future
• 15 days PTO to start, plus paid holidays
• Charitable donation match
• Pet insurance

Many Perks and Benefits only apply to Full Time Equivalent roles.

The annual base salary for this role is $160,000 - $200,000. Starting pay will be based on several factors and commensurate with qualifications and experience. Stock Options are also part of the compensation package for full time roles.