Principal Product Manager

Classy, an affiliate of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $7 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.

Candidates considered for this role will be located in: San Francisco, CA

About the role:

Help build an indispensable product that empowers nonprofits to accomplish their remarkable missions. Are you ready to make a significant impact on the world by leveraging your extensive experience in product management and technical expertise, particularly in cutting-edge technologies such as ML/AI, data analytics, martech tools, and platform development?

As a Staff Product Manager at Classy, you will play a pivotal role in defining and executing our product strategy, ensuring alignment with company objectives, customer feedback, and our product vision. You’re the type of person who isn’t afraid to take up the gauntlet and strives to thrill customers with features that help them solve the world's social problems. This is a highly collaborative role, partnering with cross-functional teams to drive innovation and customer satisfaction in the ever-evolving landscape of data intelligence and analytics and engagement of omnichannel solutions.

If you are excited about shaping the future of the nonprofit fundraising market, driving real change with the latest innovations, and being part of a supportive, purpose-driven team, we invite you to join us on our mission at Classy.

What you'll accomplish:

• Define the product strategy and roadmap in collaboration with others on the team ensuring alignment of company objectives, product vision and customer feedback
• Develop and articulate compelling value propositions and product positioning, partnering with marketing and sales teams to build awareness and drive demand.
• Create learning plans to identify and test the biggest hypotheses to drive your KPIs and success metrics; analyze metrics that inform product development and continuous optimization to increase adoption and engagement
• Collaborate with a team of engineers, designers, customer success, shared services teams, analysts and operations, to define product requirements and translate them into actionable development plans, driving innovation and customer satisfaction.
• Foster ongoing relationships and communications with customers to develop a clear understanding of their goals and challenges to create a product strategy; creating a strong understanding of our customers and become an expert on the nonprofit fundraising market
• Manage, investigate, prioritize and communicate tasks and issues for completion by engineering team while communicating roadmap and product launches to the rest of Classy
• Ruthlessly prioritize backlog and work across teams to drive work that delivers value for our customers & experts.
• Present regularly to the leadership teams on project strategy and deliverables
• Perform market research, competitive analysis, and establish industry best practices to stay ahead of data-in innovations and trends.
• Continuously monitor and analyze customer feedback, market trends, and usage data to identify opportunities for improvements and new feature development.

What you bring (Required):

• 7-10+ years designing and delivering world-class software products in a Product Management role or equivalent experience in a technical role such as software development or solution architecture. Proven track record of delivering results that impact critical business metrics.
• Domain expertise in one or more platform technologies such as middleware systems, integrations to tools and services, API and platform, containers, data streaming, time-series, or complex event processing.
• Demonstrated curiosity and passion in learning and understanding technology & software especially around data intelligence, analytics, and omnichannel / marketing solutions
• Technically savvy with experience working with developers and architects to build scalable and highly reliant systems
• You bring a customer centric mindset. Excitement to translate users’ needs into clear, well-defined functional and technical requirements backed by data analysis and an understanding of the Classy landscape.
• Ability to comfortably analyze large data sets and ask the right data questions in order to hone your ideas and deliver features which have a high degree of ambiguity
• Capable of decomposing a big vision into bite-size milestones.
• Energized by working across multiple functions. Strong partnership and influence skill - driving prioritization and feature requirements to capabilities teams.
• Experience in leading, scaling and optimizing a growing software platform.
• Ability to dive deep with engineers to make technical tradeoff decisions and summarize it all for non-technical stakeholders and executives.
• Self-aware with a strong desire to learn and continuously improve.
• Insanely curious and data-driven, with a strong attention to design details
• Natural leadership skills and ability to work with all teams in the company, must be highly collaborative
• BA or BS degree required. Equivalent experience will be considered.

What would be awesome to have (Preferred):

• MBA or Comp Science, Eng degree - technical degree a plus
• Product Management experience in a b2b2c business model
• Experience with nonprofits, fundraising and event management
• Strong understanding of SaaS business model
• Product Management certification

Why you’ll love it here:

• Market competitive pay.
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions.
• 401(k) retirement plan with company matching.
• Hybrid workplace with fully remote flexibility for many roles.
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses.
• A variety of mental and wellness programs to support employees.
• Generous paid parental leave and family planning stipend.
• Company provided life and disability coverages.
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday.
• Learning & development and recognition programs.
• “Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company.
• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
• Employee resource groups.
• Your work has a real purpose and will help change lives on a global scale.
• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together.
• We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose.
• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

The total annual salary for this full-time position is $150,000 - $200,000 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.

Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected]

Dedication to Diversity

GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.

Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity - we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘23 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

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