Head of Content Strategy

Quick Overview

Lead content strategy for AI-powered shopping experiences at Demand.io. Shape the future of e-commerce by developing and implementing a comprehensive, multi-channel content strategy that establishes SimplyCodes as the go-to authority for online savings. Ideal for experienced content strategists passionate about AI, e-commerce, and community-driven content creation in a fast-paced environment.

About Demand.io

Demand.io aims to be the world's leading source of e-commerce knowledge. Founded in 2009, we're developing AI-driven products to transform online shopping:

• SimplyCodes: AI and community-powered savings platform covering 400,000+ stores
• Product.ai: AI shopping assistant (in development) to redefine online purchasing

Our products drive over $1 billion in annual e-commerce volume, with plans for substantial growth.

The Opportunity

We're seeking an experienced Head of Content Strategy to lead our content efforts across our portfolio. In this high-impact role, you'll:

• Drive the implementation of our 10x content strategy across all channels
• Establish SimplyCodes as the authoritative voice in online savings and e-commerce knowledge
• Lead the development of a cohesive brand voice and messaging framework
• Optimize content performance through data-driven decision making
• Foster cross-functional collaboration to amplify content impact
• Drive innovation in content formats and distribution, including YouTube strategy and podcast development

You'll report directly to the CEO and play a key role in strategic marketing initiatives.

What You'll Do

• Develop and execute a comprehensive content strategy aligned with business goals across all major platforms (YouTube, TikTok, Instagram, Pinterest, LinkedIn, blog, email)
• Lead content creation and optimization for SimplyCodes' YouTube channel, aiming for significant subscriber and view growth
• Implement and optimize SEO strategies to drive organic traffic growth
• Collaborate with product and AI teams to create content that showcases our technology
• Develop and manage the content calendar, ensuring consistent high-quality output across all channels
• Lead data analysis to inform content strategy and demonstrate ROI
• Mentor and develop a team of content creators, fostering a culture of excellence
• Represent Demand.io's content practice at industry conferences

A Day in the Life

As Head of Content Strategy at Demand.io, you might:

• Review and provide feedback on a new long-form YouTube video script
• Analyze cross-platform performance data to identify opportunities for content optimization
• Meet with the AI team to plan content around new product features
• Develop the editorial calendar for the upcoming quarter, ensuring cohesive messaging across all platforms
• Brainstorm ideas for the SimplyCodes podcast with the production team
• Present content performance metrics to the executive team, influencing overall marketing strategy

About You

We're open to exceptional candidates at various levels - title and compensation will be commensurate with experience and impact.

Must-Haves:

• 10+ years of experience in content strategy, preferably in B2C tech or e-commerce
• Proven track record in developing and executing multi-channel content strategies, with a strong emphasis on video content (especially YouTube)
• Expertise in SEO and data-driven content optimization
• Experience in creating content for AI-powered products or features
• Strong leadership and team management abilities
• Excellent writing, editing, and storytelling skills

Nice-to-Haves:

• Experience in podcast production or other multimedia content formats
• Background in e-commerce or financial technology content
• Familiarity with community-driven content creation strategies
• Publications or speaking engagements related to content strategy or e-commerce
• Advanced degree in Journalism, Communications, Marketing, or related field

Compensation & Growth Opportunity

At Demand.io, we align individual success with company performance:

• Competitive base salary: $180,000 - $250,000 DOE
• Equity: 0.5% - 1.0% initial grant in a $100M+ valuation company

Partners Program: Our profit-sharing system

• Substantial cash bonuses tied to company performance
• Additive to already competitive core compensation package
• Potential to earn multiples of base salary through monthly profit-sharing
• Rewards exceptional performance and long-term commitment

The Partners Program provides increasing rewards as Demand.io grows. Eligibility typically begins after 3 months based on performance, with increasing bonus percentages as you advance through Partner levels.

"The Partners Program has allowed me to earn significantly more than in traditional roles. It makes you feel truly invested in the company's success." - Jimmy Doheny, Director of Affiliate & Content Operations

We're happy to discuss the program in detail during the interview process.

Benefits for High Performers

• 💰 Equity Partners program with uncapped earning potential
• 🚀 Advancement opportunities based on impact
• 📚 Learning stipend for conferences, courses, and certifications
• 🖥️ Access to advanced AI tools including our own GPU cluster for AI model training
• 🏥 Comprehensive health, dental, and vision coverage for you and all dependents
• 🏖️ Unlimited PTO
• 👶 Parental leave policy
• 📈 401(k) program
• 🍽️ Catered lunches in our state-of-the-art Santa Monica office
• 🏠 Relocation assistance for exceptional candidates

Our benefits are designed to support high achievers in a fast-paced, innovative environment. You'll have the opportunity to lead projects on cutting-edge AI products, collaborate in a low-ego atmosphere, and work in our impressive office space featuring sweeping views and ample focus areas.

Our Culture

At Demand.io, we value:

• Innovation: Exploring new ideas and technologies
• Empowerment: Taking ownership of impactful projects
• Continuous Growth: Constantly learning and improving

"At Demand.io, we're building the future of e-commerce. Every team member has the opportunity to make a significant impact." - Michael Quoc, Founder & CEO

We primarily work from our Santa Monica office, believing that in-person collaboration drives innovation, while maintaining overall flexibility and autonomy.

Ready to Shape the Future of E-commerce Content?

If you're excited about leading content strategy efforts that will establish SimplyCodes as the authority in online savings and advance AI-powered shopping experiences across multiple platforms, we want to hear from you.

Learn more about our products, our values, and what it's like to work at Demand.io.