Paid Ads Specialist - Head of Paid Ads - Creative Strategist - Advertising Manager

About SimpleStudy

SimpleStudy is like Duolingo for exams. We help highschool students prepare for their final exams around the world. We are a single platform for curriculum-specific exam prep. We offer students quizzes, revision notes, past papers, timed questions, flashcards, progression, community features and more.

SimpleStudy began as a bootstrapped dream from two best friends in rural Ireland. After quitting our jobs and a year of nonstop hustling, sleeping on the floor, and staring into the abyss, we hit 17,000 users and $5,000 in MRR, and in August 2023, we got into an Accelerator.

Since then, we've helped over 150,000 students across 5 exam systems, completing over 3 million quizzes. SimpleStudy is going to be bigger than Duo-lingo. We hit $1M ARR in under 12 from our first capital, we're incredible capital efficient, and quadrupled our valuation from pre-seed -> seed.

All committed employees are rewarded with generous equity packages and joining a fierce team where everyone is here to win.

What we value

• Winning First. Our north star is winning; winning translates into success for everyone, and we create that through incredible work.
• Hard Work: Building a generational startup is hard. Our mission is important to the world, and we work hard to achieve it.
• Incredibly High Standards: We aspire to greatness, we demand the very best of ourselves, and those we work with. Best in class work in everything we do is the standard.
• Impatience: Speed is a quality and competitive advantage in and of itself. We move quickly to bring the future forward faster and need everything done yesterday.
• Autonomy: Self-motivated high performance requires bureaucracy to get out of the way. We value action & accountability, not oversight or paper pushing.

Ideal Candidate

This is ideally suited for someone who has a few years of experience running paid ads and overseeing production of the ad creative. This role is equally creative strategy, ad production, and media buyer.

The ideal unicorn has demonstrated the ability to consistently produce winning ad creatives in order to push paid spend and grow the business while maintaining our ROAS.

Responsibilities

• Own SimpleStudy's paid acquisition strategy across all channels (TikTok, Meta, Snap)
• Delivering ads that convert is the main mission, so you'll be executing creative strategy overseeing ad production, and running the ads.
• Lead end-to-end ad production process, including concepting, scripting, storyboarding, and overseeing video editing to ensure ads convert and enable acquisition goal
• Once proven, build and lead a high-performing paid acquisition team, including hiring, training, and managing performance marketers and creative strategists
• You will be analyzing existing ad creatives and competitor ads and managing iteration of existing winners to improve performance.
• Develop our testing framework across channels, creative, and targeting to continuously improve campaign performance
• Work closely with Finance to manage unit economics, CAC targets, and ROI across different markets and exam systems
• Create and maintain dashboards and reporting systems to track key metrics and inform strategic decisions

What we are looking for

• Obsessed with ad creative. You'll be constantly saving hooks and the latest trends to ensure ads are ahead of the curve.
• Ambitious. You are looking for a opportunity to become a respected leader and create enormous value for yourself and the business.
• You'll have a proven track record of being a creative ad specialist, delivering successful creating ad content geared towards customer acquisition KPIs (CTR and CPA)
• You'll have exceptional copywriting, communication, and attention to detail skill sets that demonstrate your ability to communicate effectively.
• Deeply techincal, unafraid of technology, able to conduct tests, dig into anlaytics etc.
• Able to take constructive feedback; delegate effectively
• Admiringly detail-oriented and aware of the responsbility in adspend, naturally triple-checks everything

What we offer:

• Get in early: We are very early in our journey, it's up only from here.
• Competitive Compensation: We offer top rates for top talent.
• Equity: All full-time employees receive generous equity compensation, aligning incentives and sharing in the upside.
• Leadership Potential: We're a rapidly growing company, and early hires can grow with the company.
• Career Impact: If you're capable and driven, SimpleStudy will be the best (last?) place you ever work.
• Perks: Annual team retreats, fantastic team mates, generous PTO, and a remote first work environment!

Interview Process:
Application -> Screener Interview -> Interview -> Test Project -> Offer

*if you want to be considered, write a cover letter. *