Growth Marketing Manager

Overview

As Growth Marketer at Justpoint you'll be the driving force behind all our digital marketing initiatives. You'll develop, implement, track and optimize digital campaigns across multiple platforms. You'll own all of our marketing channels and measure their success. You'll be in charge of creating a digital marketing strategy that supports our overarching business goals. Ideally, all this will result in acquisition, retention and loyalty of customers. You'll work together with our content marketer and designer to craft beautiful and compelling stories for campaigns. Ultimately, as Growth Marketing Manager, you'll make sure our message reaches our target audience so that Justpoint can enter the next stage of growth.

About Justpoint

Justpoint identifies undisclosed adverse effects of pharmaceuticals before the FDA and Plaintiff’s bar using AI built on millions of medical data points and a science-first approach. We aim to continuously find pharmaceuticals with the strongest possible epidemiological and mechanistic support for MTs to be filed with a higher chance of meaningful payouts for victims.

We are a distributed startup that celebrates diversity with a team from different countries, and with different ethnicities, cultures, sexual orientations and gender identities. Currently, we have team members in New York, Colorado, Pennsylvania, Poland, Ukraine, Brazil, and Guatemala. We have previously worked at Google, venture capital firms, several tech startups, and industry-leading hospitals. We are well-capitalized and have financial backing from venture capitalists that have also invested in startups such as Zoom (NASDAQ: ZM), Chime ($25 B valuation), Carta ($7 B valuation), and Clover Health (NASDAQ: CLOV). We are now focused on growing and developing our team to achieve our mission faster!

Strategy & goals

• Measure attribution, double down on what works and improve
• Iteratively eliminate product onboarding friction and increase conversion rates
• Drive the marketing priorities, strategies, goals, objectives and tactics to reach goals and KPIs
• Own the customer journey down through the marketing pipeline
• Define growth strategies and own our key growth metrics
• Lead the growth strategy implementation

Execution

• Run high-impact campaigns and experiments, from idea to execution
• Utilize paid marketing to run targeted campaigns
• Identify the right mix of marketing channels, activities and programs to support the achievement of monthly and quarterly goals
• Identify local content to develop with our content team and our PR agency to improve our awareness
• Overseeing our paid channel strategy and focusing on obtaining the best ROI possible with every new campaign
• Conceive, create and manage new user acquisition campaigns
• Own our email marketing strategy and work with content to define plans for newsletter, transactional and lead nurture emails
• Own all paid ad efforts and ensure that all investments are delivering a desirable ROI
• Manage and scale our marketing channels, paying close attention to customer acquisition costs
• Own conversion rate optimization, exploring improvements across the full patient funnel

Process / Experimentation

• Someone capable of defining processes and facilitating best practices that speed up the opening of opportunities from marketing
• Setting up team objectives, tracking KPIs, establishing processes and prioritizing team projects according to the impact that they have on the business/results
• Building a culture of performance and documentation across markets, creating tools for the team to autonomously run campaigns and measure results.
• Explore new ways to reach our audiences and experiment with new acquisition channels
• Develop hypothesis-driven experiment roadmaps to unlock new strategies and channels

Analytics

• Forecast, measure, analyze, and report trends in data to obtain marketing and product insights on user behavior
• Leverage insights to drive experiments and growth
• Own analytics initiatives to measure the impact of all marketing activity
• Build digestible reports that prove results and surface new insights

Compensation

• Potential for equity as part of compensation package
• Unlimited PTO
• Helath, dental, vision